— OUR STORY · MADE IN INDIA · SINCE 1997
One format. Twenty-nine years.
Zero exceptions.
We have made one thing since 1997: pure Ayurvedic herbal powder for skin and hair. No preservatives. No synthetics. No reformulations to chase a trend. This is how — and why.
Est. 1997 · Nashik, India
ACT I · 1997
It started with one jar.
The first batch was ground by hand for a simple reason: every herbal jar on the market was more filler than herb. A traditional ubtan — turmeric, sandalwood, gram flour, rose petal — should be exactly those things and nothing else. So we ground our own. The first jars went to neighbours. They came back for more.
100
packs per batch
We declined the acquisition.
ACT II · 2010
We stayed small on purpose.
A large FMCG offered to acquire us in 2010. The proposal involved adding 'enhanced' actives and moving production offshore. We declined. We have kept production small and in-house ever since. We make 100 packs per batch. We pack by hand. Scale was never the point — the format was.
Unchanged.
1997 — 2026
ACT III · 2026
Still nothing hidden.
Same small workshop. Same hand-ground process. The original 1997 recipes, unchanged. Every pouch is still one herb, and our original Ubtan blend still lists every ingredient by name — ground, sun-dried and sifted, then packed by hand.
WHAT COMES NEXT
The next 29 years look exactly the same.
Same kitchen. Same herbs. Same promise of nothing hidden. We will keep grinding. You can keep mixing.